Marketing How-To

Every small business owner eventually asks the same question: should I pay for ads, or should I invest in SEO? The honest answer is “both, eventually” — but if you only have budget for one right now, the right answer depends on what you actually need. Let’s break it down without the agency jargon. What…

Here’s a hard truth: if a customer in Hammond searches for what you sell and your business doesn’t come up on Google, you might as well not exist. That’s not an exaggeration — it’s how people shop now. They search, they click the top three results, and they call. If you’re not in those three,…