Lessons from real client work and the stories behind Blue Roots projects.
I’ve been in ministry my whole life. Not as a side interest. Not as a phase. As who I am. Long before Blue Roots existed, ministry was the lens I saw the world through — and it still is. The business doesn’t replace that. It runs alongside it. That distinction matters, because most people assume…
Most small business owners think their problem is not having enough clients. The truth, more often, is the opposite: they have too many clients of the wrong kind. I learned this the hard way. Early in my career, I said yes to anyone with a budget. Bad-fit clients. Mismatched expectations. People I knew weren’t going…
When Diamond Law came to Blue Roots, the firm had a problem most small law practices know all too well: they were doing solid legal work, but the digital side of the business was duct-taped together. A website that didn’t convert. A brand identity that didn’t feel like the firm. Social media that nobody was…